Luxury Swiss watchmaker Eberhard & Co. have partnered with leading Italian leather goods brand Moreschi to create an Extra-fort Special Edition for Moreschi. The watch is an elegant and refined watch that best expresses a number of characteristics shared by the two companies – a unique and unmistakable style, timeless class and great attention to detail.
The idea of creating an Eberhard & Co. watch for Moreschi was inspired by the long-standing and deep-rooted bond of friendship and mutual respect between the two companies. The watchmaker’s timepiece owned by Mario Moreschi, the company’s founder and grandfather of the current proprietor, dates back to 1949. Jealously guarded and handed down from generation to generation, as tradition would have it for the most valuable and best-loved products, this watch has been a source of inspiration for both companies, eventually leading to the idea of creating a special product that would combine Swiss watch-making know-how with Made in Italy craftsmanship.
Extra-fort Special Edition for Moreschi is a tribute to its founder Mario Moreschi, a man of superb taste with a passion for flying. He was a light aircraft pilot and so an Eberhard, the brand which has made watches for aviation and motoring its great speciality, on his wrist was a must.
The luxury timepiece meets Moreschi’s aesthetic and functionality requirements. The watch is smooth with clean lines that are both elegant and classic. With this timepiece, Moreschi and Eberhard blend tradition and innovation, classic elegance and contemporary style. Hence the Extra-fort limited edition for Moreschi not only keeps time, but also marks the history of the two families and companies.
The mechanical self-winding watch has a 40 mm case and a beige dial with soleil finish. The color choice comes from the desire to evoke the warm tones of the finest leather. The dial is customized with the symbolic logo of the company for which it was created, positioned at twelve o’clock, two men’s shoes that come together to form the brand’s identifying M. The dark brown ostrich leather strap with hand-sewn beige stitching was specifically designed by Moreschi and matches the dial perfectly. The watch has a screw-down crown, curved sapphire glass and is water resistant to 50 meters.
The watch was unveiled at the international watch-making fair in Basel, the model, in a limited edition of 200 pieces, was subsequently officially presented at the Milan Men’s Fashion Week during a dedicated event in Milan on Monday 20 June, at Pisa Orologeria. The watch will be available from the autumn in Moreschi mono and multi-brand stores around the world.
