Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. Ballistic BJ as he is popularly known is an off-road race driver who has won the grueling Baja 1000 twice without the assistance of a second driver. He will join Toyota’s diverse roster of sponsored athletes and will field a Tundra Truck (TRD Pro Trophy) in the SCORE International and Best in the Desert (BITD) series.
Much like Toyota, BJ is no newcomer to besting the competition in the desert. His two-decades-long career has encompassed a number of high-profile wins: five US national off-road racing titles, three SCORE International championships, one Baja 500 and two Baja 1000 first place finishes, and a class championship in the Dakar Rally.
BJ’s successful racing record, his adventurous attitude, and his ceaseless dedication to honing himself and his craft speaks volumes to Toyota’s core ‘Let’s Go Places’ and kaizen philosophies.
Toyota’s off-road success also includes championship wins in the stadiums of the Lucas Oil Off-Road Racing Series (LOORRS) and The Off-Road Championship (TORC). Toyota is the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle. The brand is committed to building vehicles for the way people live through Toyota, Lexus and Scion brands.
