Swiss luxury watchmaker Raymond Weil has partnered with global music leader Universal Music Group (UMG), to provide registered users of the Raymond Weil website, with immediate access to a comprehensive selection of the best music titles across various genres. The brand continues to create a musical synergy and relationship between watchmaking and the world of music through a series of such initiatives.
The collaboration is in line with the Swiss watchmakers’ long-standing relationship with the world of music, which has inspired many of the brand’s most successful creations. The initiative will allow those registering on their website, with immediate access to the bespoke digital music platform: music.raymond-weil.com curated by UMG, which features ad-free digital radio featuring hundreds of tracks and contains numerous premium themed playlists across various music genres including: rock, classic, pop, Beatles tribute, Discovery, Mozart, Freelancer, Shine, Maestro and more.
Also available to registered users, will be a dedicated weekly music news broadcast, featuring the latest news and developments in the world of music, especially put together by the experts at UMG. Additionally, buyers of Raymond Weil watches can access premium content on the music platform by becoming members of the Weil Club. Members can gain exclusive access to legendary concert videos featuring some of music’s greatest icons giving their greatest performances. Among the legends features include the likes of Eric Clapton, Diana Krall, Slash, Lenny Kravitz, Placebo and Paul McCartney. Weil Club members can access a new video every two months. Members are also eligible for a series of exclusive money can’t buy music experiences including: Meet and Greet opportunities, Concert tickets and Collector’s Vinyl deluxe boxes and much more.
Swiss watchmaker Raymond Weil belongs to the limited circle of independent family companies creating elegant and refined watches for men and women. Founded in 1976 and now under the leadership of the founder’s grandson, Elie Bernheim, the Geneva-based Company continues to develop and consolidate its status among the leading names of the Swiss watch industry.
With 40 years of experience, Raymond Weil benefits from Switzerland’s centuries of carefully handed-down watchmaking skills and know-how. Precision, quality, reliability, nobility and technical nature of the materials are many standards that Raymond Weil combines to meet the prerequisites of the much sought-after Swiss made label.
From its early beginnings, Raymond Weil has been imbued with a deep affinity for music and the Arts. The Swiss watchmaker composes its timepieces the way musicians compose their chef d’oeuvres and demonstrates its musical and artistic influences through its various collections. Music drives the Brand’s creativity and is also at the heart of all its partnerships worldwide with renowned artists, iconic music brands, emblematic concert halls, awards ceremonies and music-related charities.
