New Balance launched a smart wearable device from the Digital Sport Division with RunIQ, a made to run smartwatch built in collaboration with leading digital, hardware and software companies, including Intel, Google, and Strava. In tandem with the launch of RunIQ, New Balance will also debut PaceIQ, Bluetooth wireless sport headphones, with sound by Jabra – the provider of premium sound solutions for sports enthusiasts. RunIQ delivers the perfect combination of the best running features in a stylish accessory that you can wear all day.
Specifically designed for runners by runners, RunIQ helps athletes focus on their performance, engineered with Intel Inside featuring a built-in GPS, heart rate monitor, lap button, interval capability, and marathon distance battery life to help you get the most out of your run.
New Balance has a 110-year heritage of product development and innovation in the running category, and RunIQ represents their commitment to helping athletes achieve unparalleled fitness experiences. A smartwatch for runners made by runners, RunIQ combines their expertise in running with the best engineering advances through breakthrough collaborations with some of the biggest players in the technological industry.
Through the collaboration with Strava, RunIQ allows runners to seamlessly upload and share workouts with their global community of athletes. A built-in GPS allows for course tracking, pace and distance measurement while the heart rate feature monitors in real time. With up to 24 hours of battery life with typical use or up to 5 hours of continuous life with GPS and heart rate monitoring, runners can track their marathon event. Runners can sync, store and listen to Google Play Music from an Android phone and stay connected to smartphone notifications for on-the-go replies when connected to Wifi or Bluetooth. RunIQ is also waterproof up to 5 ATM.
To complement RunIQ, New Balance has created a unique digital experience through the New Balance Global Run Club. This digital and physical community of runners is powered by Strava, the social network for athletes, and utilizes its platform to bring New Balance runners together, online and offline. NB Run Club runners use Strava to connect with each other, track performance, share their favorite routes and celebrate accomplishments.
NB Run Club athletes also participate in group and individual virtual training programs for key races and running events, as well as virtual races between individuals and clubs. Lastly, physical NB Run Club activity is centered in New Balance stores and includes local runs, group training, alternative training and classes.
Fully integrated with RunIQ, the PaceIQ are lightweight wireless sports headphones that offer premium sound quality, a secure fit and a rapid charge capability. They allow the user to run free of wires and features a dedicated Sports Button that provides real-time audio in-ear RunIQ performance updates to help enhance training effectiveness. The PaceIQ also enable easy remote control access for both music and calls. When used with the New Balance RUNIQ, the PaceIQ is an easy-to-use training partner.
