Luxury Swiss watch maker Oris has entered into a partnership with the Coral Restoration Foundation confirming the brand’s deep passion for the oceans and it’s commitment to making a difference to endangered underwater ecosystems.
It’s an uncomfortable fact that over the last 40 years, 90 per cent of the world’s coral has been lost. Coral reefs are the most threatened habitat on earth. Stony corals are the most at risk group of animals facing extinction.
The independent Swiss watch company has been making divers’ watches since the 1960s, and over time has partnered with a number of charities and organizations that work to conserve the world’s oceans.
The Coral Restoration Foundation is a Florida-based, non-profit ocean conservation organization committed to restoring the world’s coral reefs. It believes that everyday individuals can make ecological change happen, and inspires others through education and volunteering programs to take large-scale action to secure the future of delicate coral ecosystems.
The Coral Restoration Foundation is making a tangible difference to the world’s oceans. In 2015, it out-planted 22,502 new corals through its volunteer replanting schemes, and was preparing a further 40,000 to repopulate native reefs. It also hosted 72 dive programs to educate and inspire voluntourists to take action and save the oceans.
Oris passionately believes in the Coral Restoration Foundation’s work and that without its initiatives the future of the world’s coral reefs would be under serious threat of extinction. Oris has already made a contribution to support the organization’s mission, and will continue to support it through a wide range of initiatives in the coming 18 months.
Oris Chairman Ulrich W. Herzog said: “The story of the world’s coral reefs is tragic and shocking – but it’s not irreversible. We hope and believe that through this important partnership between Oris and the Coral Restoration Foundation, we will set an example to others that change is possible, that we can save this precious ecosystem, and, above all, that we must save it.”
