Citizen announced their foray into online retail with the launch of their Online Store, accessible through the company website, dedicated to watch lovers in the Arab region. With the launch of their e-shop, Citizen has brought their entire range of timepieces right to the laptop and smartphone screens of their myriad customers across the region, opening up a seamless, interactive e-customer experience.
Citizen’s move into online retail comes as the region is in the process of a rapid transformation in the way business is done and goods are bought and sold, with e-commerce becoming an ever more significant segment of the retail mix. Research indicates that the e-commerce market in the MENA region is expected to be worth US$200 billion by 2020. The UAE is expected to be a key e-commerce market with a dominant market share of 53% of the total GCC market. Saudi Arabia with 14%, Oman with 12% and Qatar at 10% are the other significant GCC players.
Through Citizen’s Online Store, customers will have the brand’s entire range of men’s and ladies’ watches, chronographs and timepieces that are currently available at their points of sale across the GCC, right at their fingertips. Online customers can also avail of a range of exclusive offers that are not available to other shoppers.
The e-shop not only simplifies Citizen’s interaction with the customer but also completes the brand’s online presence Customers can see and read about the latest offerings from the brand and interact with the community and give their feedback on the various social media platforms that Citizen is active on.
Citizen is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, Citizen has made watches, invented and improved technologies and explored the future of watches such as their propriety light-powered technology Eco-Drive and state-of-the-art satellite-synchronized timekeeping.
