Premium luxury brand Roger Dubuis stole the limelight at SIHH 2017 with stunning world premieres and a brand-new alliance with Pirelli, a perfect match on all key levels – a stunning embodiment of what can happen when visionary engineers meet incredible watchmakers. The brand’s enthusiasts are accustomed to the annual unveiling of world premieres from its ever-busy innovation pipeline, which represents the almost organic result of the Manufacture’s on-going investments in Research & Development.
For the year 2017, the Manufacture introduces its Dare to be Rare concept summing up its bold approach to watchmaking and its determination to take the road less travelled. This perpetually forward-looking attitude is expressed through a combination of progressive complications and disruptive materials inspired by performance-oriented industries.
These overarching principles are vividly summed up in two ground-breaking Excalibur models developed in collaboration with Pirelli, as well as through a pair of world-first innovations. The Maison also proudly presents dynamic new iterations of models that have already found their place on tech-and design-lovers’ wrists around the world.
Excalibur, the iconic and deliberately extravagant Roger Dubuis collection, is embedded in the DNA of the Maison. It epitomizes the boldly adventurous nature of a Manufacture that has always been determined to stay several laps ahead of the pack. It also provides the perfect showcase for the Astral Skeleton principle of star-patterned skeleton movements, now frequently paired with the signature Spider concept that extends open working beyond the caliber to encompass key external watch elements.
Visitors to the SIHH will immediately pick up the engineering-driven vibe rocking the Roger Dubuis world and entirely in sync with the explosive, iconoclastic stage-setting. The deliberately destabilizing decor showcases the Maison’s talent for shattering codes and blasting conventions, fragmenting them into apparently disparate splinters and then reassembling them in entirely novel ways – as exemplified by a stunningly avant-garde visual interpretation of the Manufacture itself.
The Roger Dubuis disruptive materials and progressive complications mantra is forcefully expressed through its on-going challenge to all-comers: Dare to be Rare. Earth, water, air and fire: the elemental, alternately smouldering and scorching forces of aesthetic and technical designs are brought to blazing life in a devastatingly beautiful Excalibur eruption.
Craters, fissures, seething magma, interplay of geometry and asymmetry reminiscent of the Astral Skeleton signature… all herald a tectonic shift, a quantum leap into the next Excalibur aeon.
The big unveil of the year is a spectacular new luxury alliance between two partners who have long since grasped the fact that exclusive service leaves a lasting imprint on hearts and minds – as well as on racing tracks and connoisseurs’ wrists. Pirelli is a pioneer in technical and industrial innovations and is the sole supplier of premium tyres to the world’s flagship motorsports competitions.
Within an eminently elitist world, this ubiquitous transversal role gives it unique access to the entire range of players, meaning all the prestigious teams and drivers engaged on the circuit. Its consistently avant-garde, innovative approach has enabled it to develop a P Zero tyre program designed to achieve excellence.
Roger Dubuis has both literally and metaphorically attached a model to an incredible experience by fitting timepieces with straps featuring rubber inlays from certified Pirelli winning motorsport tyres having competed in real races – and adorned with legendary tread motifs reproducing the profile of a Pirelli Cinturato intermediate tyre. The powerful connection with a specific emblematic event location is further symbolized by the blue color of the two dedicated Pirelli timepieces launched at the SIHH 2017 and also picked up in the strap stitching.
The Excalibur Spider concept, which extends the unique Roger Dubuis skeleton principle beyond the movement to encompass external elements such as the bezel and flange, provides the ideal showcase for this significant color coding scheme – even extending to the outer rims framing the luminescent tips of the open worked hands.
This unprecedented concept delivers meaningful collector’s items that will be teamed with equally authentic money-can’t-buy experiences. When the nest engineers from two separate yet interlinked fields of expertise – in this case the automotive and watchmaking industries – share their vast knowledge, comprehensive know-how, sophisticated research and innovative drive, the only limits are the exclusive series and race-tyre numbers.
Epitomizing the perfect combo of ruggedness and reliability, this is a model clearly built for life in the fast lane. Its sturdy 47mm- diameter black DLC titanium skeleton case flaunts vulcanized blue rubber accents high-lighting its titanium crown and container. Fans of fine mechanics can enjoy an incredible transparent view of the new RD105SQ hand-wound caliber with its signature blue Astral Skeleton – matching the unique Pirelli design features.
The flying tourbillons at 5 and 7 o’clock are rimmed by speedometer-like seconds counters complete with automobile-inspired pointers, while the multi-colored power-reserve indicator represents a cool nod to racing-car cockpit fuel gauges. Available exclusively from Roger Dubuis boutiques, the eight pieces in this limited edition come with a money-can’t-buy high adrenaline experience: a two-day VIP program organized by Pirelli at motorsport event.
