The first-ever 2018 Lexus LC – a vehicle that signals a new era of Lexus performance and design – the brand has developed a comprehensive marketing campaign as powerful and innovative as the new flagship coupe. Originally a concept vehicle, Lexus stunned many when the LC debuted in 2016 as a production model that so closely echoed the design concept’s dynamic styling.
Lexus is working with key partners to highlight the prestige and craftsmanship of the LC and LC Hybrid through experiential activations. Golf fans will see the luxury coupe throughout the course at the U.S. Open Championship in Erin Hills, Wisconsin, in June, as part of the United States Golf Association (USGA) partnership; Lexus is the official vehicle of the USGA. Additionally, ride-and-drives at the Food & Wine Classic in Aspen will allow attendees to see and feel the beautiful design and powerful performance of the LC.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 237 dealers offering a full lineup of luxury vehicles. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models.
