Swiss watchmaker Oris announced a new partnership with Hemsley & Hemsley, the two sisters whose conscientious approach to living life and eating well is taking the culinary world by storm. The story of Hemsley & Hemsley began in 2010 when sisters Jasmine and Melissa founded their company, focusing on gut health and targeting customers who needed help with digestion.
From that seed, and via a string of cooking and catering gigs with top brands and clients that included Chanel, Louis Vuitton and Vivienne Westwood, they grew a hugely successful international business. Their focus on championing sustainable and thoughtfully sourced ingredients, and on cooking and enjoying delicious, nourishing food with friends and family has struck a chord with an audience looking for authenticity.
Today, the duo are the authors of the bestselling cookbooks The Art of Eating Well and Good + Simple, and operate a cafe in Selfridges, London’s prestigious department store. Their debut TV series Eating Well with Hemsley + Hemsley premiered in 2016 and has since been broadcast in 28 countries. They’ve come to symbolize the confidence of modern women who treasure community and appreciate the value of genuine moments.
For Oris, the partnership represents an opportunity to further develop a philosophy that has underpinned the company since it was founded in the Swiss town of Holstein in 1904. Since those early years, the company has strived to create beautiful watches that deliver authenticity and have a genuinely positive impact on daily life. Today, Oris is one of the few remaining independent Swiss watch companies, leaving it free to create genuine watches with everyday functions that suit the active lifestyles of its customers.
Oris Joint Executive Officer Rolf Studer commented: “This is an exciting new partnership for Oris and a sign of how we’re evolving as a company. We want to work with people, and particularly with women who want a timekeeping tool that’s also a piece of jewellery, who excel in their field and are making a concerted effort to bring change for the better. Jasmine and Melissa have spent the last seven years building a business around those values, encouraging people to eat and live better and to make the most of their time with family and friends. In an age when people often live too fast to eat conscientiously, their message is of great importance. We’re thrilled to be working with them and look forward watching the relationship develop.”
